How do Colleges and Universities Recruit Active Duty and Veteran Students?

Colleges and universities often have a specifically-targeted approach to recruit active-duty and veteran students. A great many veterans choose to attend a college or university upon returning from their service, and to meet this demand from prospective students with military experience, many institutions have adopted specially-tailored ways to get their attention and recruit them when they come back with an interest in furthering their education.

Resource: Top 15 Online Colleges for Military and G.I. Bill 2015

The following are some of the most common ways that prospective active duty students and veterans alike are commonly approached and recruited by colleges and universities with an interest in them.

Promoting online program opportunities

Many of the veterans that seek out higher education after returning from their service tend to be interested in online opportunities. Many for-profit universities have taken note of the elevated interest that veterans have in online programs and tailor their approach accordingly. It is not uncommon for some institutions to invest several hundreds of thousands of dollars into digitally outreach veterans and active duty personnel alike to share the availability of their online programs in the months leading up to the beginning of the semester.

Appealing to military-hardened pragmatism

Of all the different kinds of applicants there are, many recruiters have taken note of the fact that those with military experience tend to be among most pragmatic of all applicants that they will reach out to.

Veterans and active-duty soldiers won’t be as easily swayed by the prestige of the university or any glowing accolades from its own alumni. In order to make an impact on potential military-experienced students, recruiters will have to do their best to stick to nothing but the most grounded approach when it comes to sharing the value of their institution.

Convenience and service perks

Veterans will tend to prioritize the level of convenience that the program affords them. Recruiters will have the best chance at making a good impression on these prospective students by sharing the objective ways that the program facilitates a hassle-free experience.

In addition to the convenience factor, potential military-experienced students will also have a particular interest in the objective benefits of the services provided by the institution such as counseling, health facilities, and financial accommodations.

While many civilian applicants will share the same interest in certain services that military student applicants do, it will be more important that a recruiter describes their services to an inquiring military student as directly and concisely as possible.

Promoting private study settings and community engagement opportunities

Veterans will tend to have a more pronounced interest in the availability of noise-free study spaces than the average student. In addition to access to silent study rooms, community engagement also counts for a lot. Readjusting to everyday civilian life hinges upon their ability to get involved in the community on their own terms, which is why also be important for veterans to have access to programs that allow them to feel as one with their surroundings.

Recruiters that reach out to veterans will oftentimes make a point to inform them of the university’s opportunities for community engagement such as the school newspaper, intramural sports clubs, student government elections and more.

The way that a recruiter reaches out to a veteran doesn’t necessitate making an entirely different sales pitch than what would be appropriate for a civilian, but it does take some conscientiousness about certain factors that military-experienced applicants will be most likely prioritize bit more highly than non-military students. Convenient online accessibility, diverse service accommodations, silent study spaces and opportunities for community engagement are all high selling points for incoming active-duty and veteran students.